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SOCIAL & DIGITAL CONTENT 

While my core experience and passion is in audio production, I am also digital savvy . I have a firm understanding of how to harness digital/social platforms to help increase engagement around on-air content. I am experienced in generating impactful creative treatments for digital content.

For example:

I did a two-year stint as a Digital Editor at itv.com, overseeing all the bespoke content for the broadcaster around its big music and entertainment shows, including The BRIT Awards, the Isle of Wight Festival and Take That and Kylie specials.

Then, as producer of BBC 6 Music’s multi-platform show, Now Playing @6Music, my team won an award for Best Creative Innovation at The Radio Academy Awards 2014. For this we generated highly sharable social assets as well as delivering a number of radio ‘firsts’ - including the BBC’s first ever live Google Hangout companion show. This involved DJ/musician Moby and a host of his famous friends located in different parts of the world, connecting together over a hangout and picking tracks from suggestions that were being tweeted into the live radio show via #Moby6Music. The audience could watch Moby and friends deliberating which tracks to play - their chosen tracks were then promptly played on the air show presented by Tom Robinson. Other innovations included core 6 Music band James performing the network’s first ever session where the setlist was picked live by listeners.

Meanwhile, to support BBC Radio 2 commissioning my MJ60@60 event idea (a day of programming marking what would have Michael Jackson’s 60th birthday in 2018), I devised the idea for a series of highly-sharable bespoke videos for their social channels. The ‘All Star A to Z of Michael Jackson’ featured videos of famous fans of MJ picking a word alphabetically that summed up the musician for them. Stars included Nile Rogers, MIchael Buble, Alesha Dixon, Rob Brydon and Melanie C. We also treated listeners to an exclusive after-hours guided video tour of the National Portrait Exhibition dedicated to the star, ‘Michael Jackson On The Wall’.